Digital transformation is an organization-wide strategy aimed at leveraging digital technologies to modernize key business processes and to introduce new services that better engage customers ...
Business analytics success depends on data quality, skilled analysts who understand the technologies and the business, and an organizational commitment to using data to gain insights that inform ...
Companies are now measuring the success of 33% of B2B marketing organizations in terms of revenue contributions, according to the DemandGen Report’s 2018 Benchmark Survey. Another 30% are ...