Everyone loves a good bargain, but sometimes the sight of a yellow sticker reduction brings out the crazy in people, as Tesco ...

Anna Lykova, 42, said she saves around £50 a week by buying yellow sticker products that slash the cost of her groceries in half. Anna said she's been yellow sticker shopping for around 20 ...

A shopper has revealed the prime time to swing by supermarkets for the much-coveted yellow sticker discounts. These markdowns apply to food items that are either discontinued or approaching their ...

Yellow stickers on discounted items could soon be a thing of the past as UK supermarkets edge towards a new automated pricing method. An artificial intelligence (AI) system which automatically ...

A mother has shared her unusual method to save money this Christmas - by gifting her children yellow sticker items and revealing the truth about Santa to avoid splashing out on costly presents.

A SAVVY mum has revealed her yellow sticker rule that helps her cut her food shop bill by £50 a week. Keeping supermarket costs down is an ongoing battle for most families in the UK at the moment.

A lucky few will receive new gifts, but Catherine is sure to make a saving there too, only shopping in the yellow sticker section. And while she is happy to dish out freebies and cut price gifts ...

She estimates that hunting out the yellow discount stickers saves her hundreds of pounds a year. "There is no doubt I get a dopamine hit when I get a yellow label food item," says London-based Ms ...