Virtual brands grew over the past four years, but never had the same success of Dickey’s Barbecue, said Roland Dickey Jr., CEO of Dickey’s Capital Group.
Experience the thrill of catching and grilling redfish with Chuds BBQ! Dive into a flavorful adventure from the sea to the smoker, where fresh catch meets fiery grills and mouth-watering BBQ mastery.
Coming out of the COVID-19 pandemic, Dickey’s quickly expanded into virtual brands, initially launching Wing Boss in 2021, followed by Big Deal Burger, Barbecue at Home and Trailer Birds Hot ...