Oxford University Press said the phrase "brain rot" gained "new prominence in 2024," with its frequency of use increasing 230 ...

Oxford University Press has declared its word of the year for 2024 after the phrase saw a staggering 230 percent increase in ...

Gen Alpha’s hyper-online manner of speaking has officially entered the zeitgeist. Oxford University Press announced Monday ...

The first recorded use of “brain rot,” according to Oxford University Press, was in Henry David Thoreau’s Walden, published ...

This is Oxford University Press' Word of the Year. It's what happens when you scroll on social media too much.

With excessive, low-quality social media content at an all-time high, intellectual deterioration seemed to find everyone this ...

The word of the year is intended to be “a word or expression that reflects a defining theme from the past 12 months.” ...

Scrolling through silly or nonsensical social media posts can have an unofficial side effect: "brain rot." Why it matters: It ...

What is brain rot? Oxford University Press announces word of the year for 2024 - TikTok inspires 19th century term’s ...

For a third consecutive year, Oxford University Press is allowing the public to vote for the 2024 Oxford Word of the Year. Voting is open now until 10 a.m. Nov. 28. Oxford's experts will then ...