The strongest brands justify charging a premium by being seen as ‘worth it’. More than three quarters (87%) of brands in the ...

The cultural landscape of Lebanon, like much of the MENA region, is deeply rooted in traditions that define women’s roles both in society and the workplace. Despite global conversations around gender ...

Today, most people get their news from social media, and with the rise of misinformation, maintaining their trust is increasingly difficult. It’s not just about grabbing their attention but also ...

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of ...

Fitness First unveils new fitness philosophy based on the principles of behavioral psychology, an industry first, to encourage its members to go further in adopting a healthier and fitter lifestyle.

In the following interview, Maha Abouelenein, CEO and founder of Digital & Savvy and author of 7 Rules of Self-Reliance, discusses how she has redefined what it means to be self-reliant in a ...

The Multi-Award winning creative director joins the management team of the independent retail consultancy and will be responsible for the creative direction of four creative teams. He will play a ...

There’s a love-hate relationship with influencer marketing. The need for it, in driving consumer attention is undeniable- 94% of marketers in the UAE believe so, according to a study by BPG Group in ...

Middle East-based job recruitment agency for the communications industry MCG Associates has announced the appointment of Kate Watson as director. Watson will lead the agency’s integrated ...

In their newly released Digital 2020: July Global Statshot Report, socially-led creative agency We Are Social and social media management firm Hootsuite indicate that a whopping 3.96 billion people ...