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In today’s fast-paced consumer goods landscape, understanding shopper behaviour is crucial for brands looking to stay ...
Join us again this autumn for the annual CIM and Henley Business School event for senior marketers and CMOs following the success of 2023’s inaugural half-day programme. This year’s event will focus ...
Articles, insights and guides to boost your professional development through mentoring. The CIM Mentoring Programme is a flexible and open platform designed to match aspiring and developing ...
Industry professionals discuss practical strategies organisations can use to create a healthy and supportive work environment ...
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In a world of high expectations of brands and users demanding personal tailored messaging, how can marketers develop strategy based on first-party data?
As the gaming industry grows, a key question arises: should marketers consider it a premium environment? A recent survey from the IAB has shown that 86% of advertisers recognise the importance of ...
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Earlier this year, I was lucky enough to attend CIM’s annual Financial Services Marketing Leaders’ Summit hosted at Reuters’ offices in Canary Wharf. The agenda was packed full of insightful speakers ...