The wine industry needs to demystify its product and make it more accessible. One effective strategy is to embrace occasion-based marketing.

The Association of National Advertisers is expressing concerns to the Federal Trade Commission about its recent report blasting the privacy practices of social-media companies and streaming video ...

Google claims competition thrives in search and advertising. That argument might have been less convincing before the launch of ChatGPT, Claude, Perplexity, TikTok, as well as Amazon's entrance ...

There have been many quirky inventions and gadgets to ensure consumers’ beverage and snack attacks use the least amount of effort, including such classics as the beer guzzler baseball cap, the ...

Limited-edition kit contains McBride Sisters Collection Red Blend, Central Coast 2020; a compact mirror and two Colgate Optic ...

MaleRoom's OOH campaign, promoting the Million Mammogram Challenge, is running in New York City and other major metropolitan ...

The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ...

Attorneys general in 13 states and the District of Columbia brought separate lawsuits against TikTok on Tuesday, claiming that the app harms young users' mental health, and violates consumer ...

The coffee brand is investing millions in recycling sorting technology in U.S. cities. The campaign is timely, as coffee pods ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...