As Black Friday approaches, app marketers face an increasingly competitive scenario, with rising eCPMs across traditional advertising channels. This spike in costs, especially on platforms like Google ...

In mid-2023, redBit Games, a prominent Italian game developer, sought a solution to scale their user acquisition (UA) strategy and elevate their return on ad spend (ROAS) for Jelly Juice, ...

Boost and Metro have both moved their focus primarily to unlimited data plans but the latter certainly is the cheapest at just $25 per month for its entry unlimited plan. Metro’s unlimited plans ...

Boost sales or profits? At Nielsen, we’ve talked to hundreds of marketers and analyzed ... or likes but outcomes-minded metrics like lead conversions, cost per lead, return on ad spend (ROAS), ...

Industries that have higher ROAs are typically service-oriented, with fewer assets on hand. This makes it easy to boost ROA. Common examples include software companies, banks and consulting companies.

ROA tells how much profit a company makes for each dollar of its assets. Two methods to calculate ROA: using net income and assets, or profit margin and turnover. High ROA suggests a company uses ...

Shaquille O’Neal, the former NBA superstar, has seen his fair share of investments. Still, one of his most notable financial decisions came through babysitting – something he didn't expect to ...

When was the last time you tested your download and upload speeds properly? Read CNET’s guide on reviving a slow broadband connection. Jason Cipriani is based out of beautiful Colorado and has ...

Chinese President Xi Jinping has urged the military to enhance war preparedness and solidify combat capabilities, following large-scale drills around Taiwan. During a visit to the People's ...