The lowly wine cork can make a big difference in how people perceive a wine. There's a lesson there for all marketers.

there's a good chance you've heard somebody complain about wine being "corked." It sounds odd at first, until you learn that "corked" isn't just a reference to the way the wine was sealed ...

There's no end to the uses for cork, a spongy material that can be used for everything from sealing wine bottles to replacing ...

Still, try as you might, you just can’t conceal your concern, because this wine is costing $100—and it’s corked. But how can you be sure, and what should you say? Look, if an Englishman like ...

"Some wines will even improve after the first day open," Thralls adds. "If you don't have a wine fridge, your regular fridge ...

On the topic of screw-cap wines, his answer was clear: No, they are not inferior to corked wines, and in some ways might actually keep your wine from spoiling. While many bulk wines use screw caps ...

This does not affect the wine inside the intact bottles. A bottle is not bad just because it has little white crystals accumulated at the bottom or adhering to the cork. These crystals (called ...