In e-commerce, a KPI, or Key Performance Indicator, is a number that helps show how well an online store is doing. It’s like a scorecard for checking success. KPIs help online stores understand what’s ...
When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...
New research from ecommerce marketing company Omnisend analyzed Amazon's 600 top-selling products of 2024 across 24 categories (from Beauty to Electronics) and cross-referenced them to TikTok videos ...