With so many dupes of high end skincare products on the market, it can feel almost impossible to know which are really worth ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

The Christmas card image finds McCarthy, 52, lounging inside of a massive soaking tub filled with red and silver holiday ...

Taking the top 2024 Trends, here are some must-do Elf on the Shelf Ideas for the BEST Elf on the Shelf 2024 Ideas!

With countless TikTok videos singing its praises and a price that defies belief, our team couldn't resist putting the e.l.f lip challenge to the ...

The new limited edition e.l.f. Lip Oil Holder for the Stanley Cup has gone viral, where to buy one in the UK and how much it costs.

We all deserve a little hit of happiness - and what better than finding something that resembles an expensive buy for just a ...

E.l.f. Beauty grew sales by 40% in its second fiscal quarter, leading it to raise its full year earnings and sales guidance. ...

Cosmetics brand E.l.f. Beauty raised eyebrows with 40% sales growth as it wins among younger shoppers, and also announced an expansion into Dollar General stores.

But who would have imagined medical professionals turning to it for patient treatment guidance? A viral video from Satellite Hospital in Jodhpur, Rajasthan, shows a lab attendant performing an ECG ...

This attitude toward beauty is contributing to creating unique and sophisticated trends in the Korean cosmetics industry. Korean skincare routines are receiving great attention from beauty ...

Why I Queued Hours For The Rhode Pop-Up (Hint: It Wasn’t Ju... It’s 9 a.m. on a Saturday and instead of lazing in bed, I’m standing in a queue with at least 70 others who are just as ...