Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

E.l.f. Beauty grew sales by 40% in its second fiscal quarter, leading it to raise its full year earnings and sales guidance. ...

With so many dupes of high end skincare products on the market, it can feel almost impossible to know which are really worth ...

My 58-year-old mom and I tried two products from drugstore makeup brand elf Cosmetics that have earned thousands of five-star ...

at the world’s largest annual women’s sports competition with unexpected interactive experiences MALAGA, Spain--(BUSINESS ...

So, when the Rare Beauty Soft Pinch liquid blush first went viral on TikTok ... from natural to full-glam makeup and everything in between. But most importantly, ELF's Gorg Orange shade gave ...

The new limited edition e.l.f. Lip Oil Holder for the Stanley Cup has gone viral, where to buy one in the UK and how much it costs.

Elf Beauty , a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

With countless TikTok videos singing its praises and a price that defies belief, our team couldn't resist putting the e.l.f lip challenge to the ...

What’s more, 75% said they saw music and makeup as important tools for self-expression. Basically, music and makeup go hand in hand. While recording their music, each artist used the brand’s ...

There's a reason the Elemis Pro Collagen Cleansing Balm is one of the most viral skincare ... This Makeup Melting Cleansing Balm is a relatively new product from Elf's skincare, and part of ...