Beloved and reviled in equal measure, brand mascots have the power to create strong bonds with audiences, but they’re slowly ...

In an industry that thrives on creativity and innovation, Black-owned marketing agencies are making a significant impact by ...

Berkshire Hathaway stock is up a stunning 26% this year, while Warren Buffett has been on a selling spree and now has $325 ...

Global advertising spend is growing faster than expected and beginning to eat into other ways businesses have historically spent money. Who are the winners?

The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.

If successful, the merger would bring together the agencies behind Apple, McDonald’s, Pepsi, Geico, and more—resulting in the world’s largest ad company. Omnicom Group has agreed to acquire ...

Align with your brand’s identity: A luxury brand might opt for sophisticated, witty humour, whereas a casual brand could use ...

A major PR and advertising shakeup is looming for several big CE and appliance brands with the tipped acquisition of the ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Learn how we test. Classic fine jewellery brands like Cartier, Bulgari and Chopard ...