High fashion is ditching pared-back logos or integrating them into characterful worlds in the search for something more individualistic. We explore as part of The Drum’s Fashion & Beauty Focus.
Billions have been lost in the effort to square these circles, and the conventional wisdom now is that low-margin online sales are a very different business than high-margin fashion. This article ...
With 70,000 employees and 450 stores in 17 countries, the brand's accessibly-priced fashion once earned it the nickname 'Primarni' in the 2000s–a time when it featured alongside high-end fashion ...
Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022 ...
announcing that the new fashion season has begun. But they're surprisingly hard to get right. We tested for the best knee-high boots by trying lots of brands in different price ranges. We took ...