Cheng, a University of Oregon associate professor, said. “There is an unresolved indeterminacy about her that is so amazing.” Part of the confusion stems from a misunderstanding of “kawaii,” which is ...

Cheng, a University of Oregon associate professor, said. “There is an unresolved indeterminacy about her that is so amazing.” Part of the confusion stems from a misunderstanding of “kawaii,” which is ...

Hello Kitty is the epitome of Japan’s “kawaii”, or cute, soft power, and she is the mascot of a campaign promoting tourist etiquette in Tokyo. Posters celebrating the 50th anniversary are on display ...