The Chiefs quarterback is the brand’s prize asset, but it needs him to transcend football if he’s to become a commercial ...

The Campbell Soup Co. and Harris Blitzer Sports & Entertainment (HBSE), which owns the Philadelphia 76ers, this week announced a multiyear marketing partnership that will bring the Camden-based ...

Super-spy James Bond is a prime example of ‘regressive nostalgia’ highlighting how certain consumer groups cling to idealised past versions of brands and resist attempts to move with the times.

One hardly need tell the rancher about the highs and lows of the market. The volatility of economics makes the ranching business risky, even on the best sale days. What’s more, it has become ...

Anatomical depiction helps customers understand how a product works, gives them confidence that the product will deliver its core benefit, and ultimately enhances what they are willing to pay.

At the time, Waste Management occupied about 40% of One City Centre. After it left the building, One City Centre’s occupancy ...

Tech giant Alphabet Inc. (Nasdaq: GOOG) has renewed leases for a pair of buildings at its namesake campus in Irvine, marking ...

Renata Medical recently received approval from the U.S. Food and Drug Administration for an expandable heart valve stent ...

Shikhar Sarin, a professor in the Department of Marketing, was named the Ada Burke Endowed Faculty Fellow.

The chain’s mustachioed, cowboy mascot — known as Mr. Terrible or simply Bad Guy — is, in part, intended to be a caricature ...

Lauren Von was named The Journal Record’s Woman of the Year during a celebration at the National Cowboy and Western Heritage Museum in Oklahoma City.

More than half of peer reviewers for four top medical journals received payments from drug and medical device manufacturers, ...