With countless TikTok videos singing its praises and a price that defies belief, our team couldn't resist putting the e.l.f lip challenge to the ...

Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll. “Martha on the Mantel” is a festive flip on the classic toy, replacing the Boy Scout ...

It can get exhausting! But thanks to our love for elf products, and our constant searching the Amazon beauty pages for new deals, we just found the ultimate tinted lip balm that can solve our ...

10/10,” a third shopper raved. Well, we’re sold! Add the e.l.f. Lip Lacquer to your beauty routine today, and take your makeup regimen to a whole new level.

Beauty creator Anoushka tries a full face of e.l.f. products, from brow pencils to blushes, sharing her honest thoughts on affordability and performance. She spotlights top picks, like the brow ...

In an exclusive interview with E!, the Elf star shares her favorite Vera Bradley handbags, other gifts she can’t live without, and hopes for a New Girl reunion. She continues, “For me ...