Historically, billboards, transit ads and posters were overlooked in favour of newer media. However, digital screens, real-time targeting and programmatic advertising have revitalised OOH, allowing ...
Platinum Outdoor, the outdoor specialised unit of Madison World, has executed a OOH campaign for Being Human Clothing, a fashion retail brand. Campaign focus is its latest sustainable denim collection ...
Companies advertise on these devices with text ads (via SMS), banner advertisements, other display ads, and videos. Advertising may also be found when using downloaded apps, including mobile games.