Full-page advertisements from retail giants, jewellery brands, and automobile manufacturers jostle for readers’ attention with festive offers and eye-catching designs. This surge in print advertising, ...
The top two channel genres combined, GEC and movies, accounted for 63% of the total ad volumes for the sector during this period. The paper crumbles? Much like television, the print advertising ...
UK-based creative effectiveness platform DAIVID has launched a new AI-powered, self-service solution that predicts the emotions an ad will generate, the level of attention it will get, and its likely ...