Is call-to-action (CTA) always the best approach to podcast advertising? Not necessarily, and that is the subject of this ...

Euphoric public statements are emanating from Spotify as the world's leading streaming audio platform releases Q3 earnings.

The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year. The field work interviewed 515 respondents, all of them podcasters. That group ...

Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform, Frequency, have announced an integration to let brands and media publishers produce and deploy ...

New podcast production skidded downward in October, establishing the sixth month trend of desultory trending. To be clear: ...

Logical Choice (Jennie Gart & iHeartPodcasts Continue Reading → ...

Podcasting powerhouse Acast has partnered with Edison Research in a study called Podcast Pulse. It is supported by global ...

We learn today that venerable podcast hosting, analysis, and monetization platform Libsyn has discontinued its monthly CPM trending report. RAIN and many other institutions relied on that clockwork ...

Taking a much wider view, Acast has fashioned a graphic that includes the company’s three major constituents: Creators, Audiences, andAdvertisers (below). Here we see how Acast justifies its ...

Pioneer music streaming service Deezer, based in Paris, has chosen digital audio advertising exchange DAX to handle U.S. audio advertising sales. The arrangement is exclusive in the U.S. DAX is a ...

In the court filing (HERE) the plaintiff states that Believe “has been able to achieve dramatic growth and profitability in ...

As part of its recurring series of podcast resources and guides, podcast services company The Podglomerate has published a new tutorial. Authored by Morgan Swift, Senior Manager,Marketing & Audience ...