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网页2024年10月2日 — Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
The Production House Guide 2024 is out now - Campaign Middle …
网页16 小时之前 — The latest edition of Campaign Middle East —The Production House Guide 2024—is now available both in print and online. This issue takes an in-depth look at key topics driving the industry forward, focusing on the region’s production landscape, e-commerce trends, and digital transformation. Opening the …
The MENA Power List 2024: Celebrating 20+ years of innovation …
网页13 小时之前 — Reflecting on more than 30 years in the marketing and communications industry, I am both humbled and proud of the transformative journey I’ve been on as the Founder and CEO of Viola Communications. Having always been actively involved in the region as a corporate leader, I’ve had the unique ...
AI is transforming how – not what – content is created
网页7 小时之前 — Generative AI (GenAI) chatbots offer variable levels of content quality and accuracy, but it would still be premature to rule out the possibilities of increased AI adoption in our sector. AI-powered tools are equipped to analyse vast datasets, helping identify trending topics for newsrooms or personalise recommendations for ad targets.
Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob …
网页8 小时之前 — This leads to a strong feedback exchange which can transform campaign performance, creates trust and increases longevity and scale for the partnership,” Bradley concluded. CNN IC's Rob Bradley discusses brand safety, measurement of ad impact, preferred platforms, future trends and more with Campaign Middle East.
A ‘Michelin star’ guide to better brand experiences
网页13 小时之前 — A ‘Michelin Star’ brand experience “translates to how reliably and predictably they can deliver a seamless experience across various touch points.”. In the past, discovering new information was like finding gold in a river. Be it a scientific breakthrough or learning about different cultures, people craved knowledge.
Skechers 'brings cool' back to school - Campaign Middle East
网页10 小时之前 — Skechers has brought cool to the back-to-school season by promoting clutter breaking conversations directly with the primary end consumers, school-going children. The brand partnered with LPS, an independent social and digital experiential agency, to launch the 360 campaign for the back-to-school season, spotlighting its latest ‘Kids Footwear ...
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Dubai launches AI prompt generation challenge with AED1 million …
网页2023年11月6日 — Crown Prince of Dubai, H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has launched a global challenge involving generative AI. The competition will involve creating prompts using generative AI under the categories of literature, arts and coding. The competition will take place at the Museum of …
WARC reveals Effective 100 Rankings 2022: the world's most …
网页2022年3月18日 — The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, is now announced. From the region, FP7 McCann Dubai ranked as the top creative agency. Compiled by WARC, the international marketing insights company, the Effective 100 Ranking is produced by combining the results of […]