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‘I’m asking for it’ campaign strives to change consent law
网页2024年3月5日 · The ‘I’m asking for it’ campaign aims to remove this level of uncertainty to underline that only ‘yes’ means ‘yes’. The campaign, created by CPB London, is fronted by actress Emily Atack and boldly says ‘I’m asking for it’. It features copy reading ‘Let’s change the law to require a clear yes to sex’. Subverting the ...
Center Parcs urges holidaymakers to cherish the moment
网页2024年1月15日 · The campaign titled, ‘Cherish the Moment’ has been created with the help of Brothers & Sisters. In a hero film, slow motion footage signifies time slowing down to encourage families to seize the moment and cherish experiences together. The film shows families taking part in Center Parcs activities from zip lines to waterslides, with the ...
Industry leaders to gather at Earth Day Advertising Summit
网页2023年3月29日 · Taking place on April 25th at a London gallery, the event will see over 200 industry leaders and change-makers across the advertising ecosystem reimagine the future of advertising. The event aims to fuel stronger climate action across the industry, both for the future of the industry and the planet. The summit will consist of two parts; a ...
Waiting to Live by VML | Creativebrief
网页Our approach was to make the invisible wait faced by 233 children, visible, and tell their real-life stories. We aimed to support this emotive approach with a call-to-action for parents to ‘Help end the wait – register your child.’. 233 bespoke dolls, representing 233 children, appeared in waiting rooms of hospitals and GP surgeries.
Feminism isn’t just a women's issue - Creativebrief
网页2024年3月19日 · While Eagle spoke on the importance of male allies, sharing how he and his wife's experiences with baby loss fueled him to push toward policy and progression. Underlining the fact that feminism isn’t just a women's issue, progress is good for everyone. Ocean Outdoor’s International Women’s Day Event served to empower, uplift and inspire.
Creativebrief | Agency search and marketing intelligence
网页Run ethical and modern-day agency search processes with our expert pitch consultancy team. Attract inspirational speakers and experts on multiple topic areas including diversity, sustainability and marketing effectiveness. Gain access to an unrivalled range of high-quality industry events. Build your peer network through our extended marketing ...
Durex by Havas - Creativebrief
网页2020年2月14日 · Durex has unveiled a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in the 91 year-old brand’s marketing strategy. Campaign launch date: 14th February 2020.
A Sell-out First TikTok Campaign by Smarts - Creativebrief
网页Strategy and Implementation: Brands that think community-first, get results. Our team’s objective was to tap in to TikTok culture; working with engaged creators, to place ASICS in the exercise-enthusiast community in a credible and authentic way.
How The Hundred changed the game for women’s cricket
网页2022年5月18日 · The sponsorship firepower of gender parity. The Hundred has changed the game in the truest sense of the word. The Women’s Sport Trust's research revealed that 2021 beat all records for a broadcast audience of women’s sport in the UK, growing from 46.8m in 2019 to an estimated 51.5m by the end of the year — marking a significant …