If you're an entrepreneur or small business with more than 50 customers, and you're trying to manage your customer contacts with a big spreadsheet,...

Think of a CRM as a sponge that can soak up all the information your company has about a specific customer. Then you can wring it out so that data...

Getting back to our sponge analogy, the primary function of any CRM should be to soak up data. Whether it's from documents, phone calls, social med...

SMBs represent a huge market, which is why some big CRM players are scaling down their enterprise offerings to meet the needs of smaller organizati...