RAIN News
6 天之前 · SiriusXM released its Q3 finance report, announcing $2.17 billion in third-quarter revenue, and $93M in free cash flow. Digging into the weeds of the publicly available comparative income sheet going back nearly five years, we see small percentages of revenue drops.
Heather Osgood: Do You Really *NEED* a CTA? - RAIN News
19 小时之前 · Is call-to-action (CTA) always the best approach to podcast advertising? Not necessarily, and that is the subject of this guest column by Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media. A more nuanced approach is sometimes suggested. And this comes with a reassurance: "The absence of…
About RAIN News
RAIN News lives at the nexus of traditional radio and new media. Informative, insightful, influential, entertaining -- RAIN News is the preeminent source of information and commentary about the future of radio and the emergence of streaming audio. RAIN was started in 1999 by Kurt Hanson, founder of AccuRadio, a…
RAIN Notes: November 13 - RAIN News
5 天之前 · We learn from James Cridland’s Podnews that production company The Podcast Haven has introduced a podcast title search engine. It is a name check for aspiring podcasters, to discover whether a prospective podcast name already exists. [It’s HERE] Eric Montgomery is the founder and owner of The ...
RAIN Notes: November 4 - RAIN News
2024年11月4日 · We learn today that venerable podcast hosting, analysis, and monetization platform Libsyn has discontinued its monthly CPM trending report. RAIN and many other institutions relied on that clockwork number as one gauge of robustness in the podcast advertising industry. We reached out to Brendan ...
Topics, formats, budgets: Podcast growth decisions (Podcast …
16 小时之前 · There is show topic, and there is show format as a distinct metric of interest. Eight named formats, and one catch-all unnamed format, are shown below with their growth rates. The Interview format includes many shows that are categorized in the Comedy section of most podcast topographies — for example, The Joe Rogan Experience, widely measured as the world’s most successful podcast.
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RAIN Hotspots - RAIN News
RAIN Hotspots — the five most-read articles of the past week. “Where is the radio in this car” wondered guest columnist Steve Goldstein … bitll and Twitter launched new charts … a tribute to Neil Young … rounding up the best coverage of Apple/Beats …
RAIN Notes: September 27 - RAIN News
2024年9月27日 · Leaping. Digital audio made a significant leap in the share of total national audio ad spending during the first half of 2024, reaching 65% share.
Thought Leaders - RAIN News
2024年10月17日 · by Mark Mulligan. How is stardom calibrated in today’s music market? In his latest guest column, media thought leader Mark Mulligan compares three stars of three eras, putting side-by-side their album sales, Spotify streams (where applicable), concert tickets, and reach by percentage of population.