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  1. ResearchGate
    https://www.researchgate.net/publication/230743793...

    (PDF) Marketing Strategies - ResearchGate

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  3. ResearchGate
    https://www.researchgate.net/publication/22…

    (PDF) Strategic Marketing and Marketing Strategy: …

    2010年4月1日 · This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing...

    标记:
    Rajan Varadarajan
    Domain Marketing Strategy
    Importance of Marketing Strategy
  4. Springer
    https://link.springer.com/content/pdf/10.1007/s11002-020-09529-5.pdf
    [PDF]

    The past, present, and future of marketing strategy - Springer

  5. Center for Open Education
    https://open.umn.edu/opentextbooks/tex…

    Principles of Marketing - Open Textbook Library

    The textbook has enough depth and addresses all the major parts of the marketing discourse, such as the environment, marketing strategy, consumer behavior and segmentation, and marketing research, as well as the product, …

    标记:
    Marketing Strategy
    Open textbook
  6. ResearchGate
    https://www.researchgate.net/publication/32…

    (PDF) Research in Marketing Strategy

    2018年8月19日 · We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and the declining use of both theory and primary research designs.

    标记:
    Marketing Strategies Scholarly Articles
    Marketing Research Paper Sample Pdf
  7. Wiley Online Library
    https://onlinelibrary.wiley.com/doi/pdf/10.1002/...
    [PDF]

    Global Marketing Strategy: Perspectives and Approaches

    标记:
    Global Marketing Strategy
    Encyclopedia Marketing Strategy
  8. 其他用户还问了以下问题
    What is a firm's marketing strategy?
    Following Sudharshan (1995), we define a firm’s marketing strategy as the development of and decisions about a firm’s relationships with its key stakeholders, its offerings, resource allocation, and timing. Content may be subject to copyright. 1. marketing in overall corporate strategy (e.g., Kotler, 2000; Sudharshan, 1995). This

    (PDF) Marketing Strategies - ResearchGate

    researchgate.net
    What is marketing strategy?
    Marketing strategy is a construct that lies at the conceptual heart of the field of strategic marketing and is central to the practice of marketing.

    (PDF) Research in Marketing Strategy

    researchgate.net
    What are marketing objectives & strategies?
    The definition of marketing objectives and strategies is a key step in the marketing planning process and the keystone locking the value proposition together.

    7 Defining marketing objectives and strategies - Springer

    link.springer.com
    How to choose a marketing strategy?
    The choice of a marketing strategy is determined by the globalization-associated challenges the agenda of customer-driven education (Stukalina & Zervina, 2019), circumstances in the international education marketp and the level of marketing knowledge obtained through the marketing environment analysis (Białoń, 2015). ... ...

    (PDF) Marketing Strategies - ResearchGate

    researchgate.net
    What is marketing strategy research?
    Early years of marketing strategy research focused on the emergence of the marketing concept and the definition of the marketing field. In the 1970s and 1980s, researchers studied a wide range of marketing strategies that companies could follow to create competitive advantage and the effects of various marketing actions.

    The past, present, and future of marketing strategy - Springer

    link.springer.com
    What are the different approaches to marketing strategy?
    As noted by Zou and Cavusgil (2002) a number of different approaches have been adopted, which vary in terms of their theoretical or conceptual underpinnings, and focus on different facets of marketing strategy as well as their definition of terms such as global and marketing strategy (see GLOBAL MARKETING STRATEGY). This has

    Global Marketing Strategy: Perspectives and Approaches

    onlinelibrary.wiley.com
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  9. sagepub.com
    https://us.sagepub.com/.../7970_book_item_7970.pdf
    [PDF]

    HANDBOOK of MARKETING - SAGE Publications Inc

    标记:
    Marketing Strategy
    Research
  10. Springer
    https://link.springer.com/content/pdf/10.1007/978...
    [PDF]

    7 Defining marketing objectives and strategies - Springer

    标记:
    Publish Year:2003
    Marketing
  11. Semantic Scholar
    https://www.semanticscholar.org/paper/Handbook-of...

    [PDF] Handbook of Marketing Strategy | Semantic Scholar

    标记:
    Marketing strategy
    Rajan Varadarajan
  12. Springer
    https://link.springer.com/content/pdf/10.1007/s11747-018-0598-1.pdf
    [PDF]

    Research in marketing strategy - Springer

    标记:
    Marketing Strategy
    Publish Year:2019