About Display ads and the Google Display Network
Responsive display ads. Display campaigns use responsive display ads. Responsive display ads adjust their size, appearance, and format to fit just about any available ad space and improve performance. You upload various assets (images, headlines, logos, videos, and descriptions) in Google Ads and the optimal combination and size of assets will ...
Display Network: Definition - Google Ads Help
Display Network: Definition. A group of more than 2 million websites, videos, and apps where your ads can appear. Display Network sites reach over 90% of Internet users worldwide*. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences ...
Google Display Network and YouTube on computers, mobile …
The Google Display Network is comprised of Google properties like YouTube, Google Finance, Gmail, and others that offer display advertising, as well as a network of millions of partner sites and mobile apps on which you can place your ads. Google has built out the tools and products needed to help you maximize results from both brand and ...
About Display Expansion on Search campaigns - Google Ads Help
Select the campaign type as Search. Click Continue. Select the results you want from this campaign, and name your campaign. Click Continue. In the menu on the left side, click Campaign settings. In the "Networks" section, click View network settings and tick the “Include Google Display Network” option.
Uploaded display ads specifications - Google Help
Display ads capture people’s attention across the Google Display Network’s 2 million websites and apps. Google Ads gives you several ways to create responsive display ads and custom uploaded display ads. This article describes the size and dimension specifications of ads you can upload on the Google Display Network.
Where your ads can appear - Google Ads Help
The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and YouTube—that show ads. This network also includes mobile sites and apps. If you've ever seen an ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: websites like these ...
The value of display advertising on the Google Display Network
For example, our research shows that when advertisers used the Display Network in combination with Search, the median advertiser has a Display Network cost per action (CPA) that's within approximately 2% of their Search CPA. The Google Display Network also drives nearly 20% of total conversions for the median advertiser.*.
Choose keywords for Display Network campaigns - Google Ads Help
In your Google Ads account, click the Campaigns icon . Click the Audiences, keywords, and content drop down in the section menu, click Content and then click the Display/video keywords tab at the top of the page or click the Campaigns drop down in the section menu and click Ad groups. Click the plus button to add a new keyword or ad group.
Display ads: a creative Best Practices guide - Google Help
This guide will help you create assets for display ads — with a focus on responsive display ads. Display ads help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. Responsive display ads are a form of asset-based ads. An asset is simply a part of an ad, such ...
Optimize Display Network ads and campaigns - Google Help
Here are some ways you can optimize your Display Network campaigns: Organize your campaigns by theme. Campaigns should be a collection of ad groups. Each ad group should have multiple ads that match the targeting methods you choose. For example, your ad group's keywords and ads relate to the same theme. Or, your ad group's placements and ads ...