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Dove Invented 'Femvertising' But Its Latest Stunt Didn't Wash With Consumers

Dove Invented 'Femvertising' But Its Latest Stunt Didn't Wash With Consumers

This blunder is particularly interesting because it tells us that consumers have higher expectations of iconic brands. If this were a different brand that hadn’t done such beautiful, consistent and important work, nobody would’ve cared. But Dove has to answer to a higher standard.

ForbesAvi Dan2017年5月11日

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Up to 50% OFF your favorite Dove products

Up to 50% OFF your favorite Dove products

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#doveproducts #Shopusa.co.ke | Shop USA

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