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One of the worst things you can do as a business owner or entrepreneur is to get into a negotiation where there’s a huge gap between what you offer and what your customer is willing to pay. When you start to compromise on your pricing too much, it sends the wrong message about the value of your product or service.Always remember that your price reflects the quality, effort, and expertise you put into your work. Lowering it drastically can devalue your brand and create unrealistic expectations fo

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